DJ Whoo Kid and
multimedia company Hustle. have partnered with Koch Entertainment to release
Rewind DVD, a video magazine that covers Hip-Hop and pop culture.
The project features
Kanye West, Mase and Oscar-winning rap group Three-6 Mafia, as well as real
estate mogul Donald Trump.
"The first
[version] went triple platinum and was a cult classic, which created all the
copy cats," said DJ Whoo Kid. "I’m already known for putting out the
hottest music in the street. Now I can show people the behind-the-scenes in
the daily life of their favorite stars."
Hustle. COO Datu
Faison believes Rewind will fill a void. "There’s definitely a need
in the marketplace for a great quality video magazine like this," he said.
"DJ Whoo
Kid and Hustle are the marketing teams behind some of Hip-Hop’s biggest stars,"
said Bob Perry, vice president of A&R at Koch Records. "We know that
the Rewind DVD magazine will be the premier of its kind."
The DVD hits stores
nationwide this summer.