Despite
his recent legal troubles, DMX is continuing to stay busy as he ventures into
the realm of fashion.The
rapper is prepping the launch of his DMX Authentic and Earl Simmons Signature
Collection clothing lines, an effort that promotes "real clothing for real
people," according to a source from DMX’s design team.DMX
Authentic will offer basic, classic pieces, while the Earl Simmons Signature Collection
will have higher-end specialty pieces. The
rapper’s style philosophy is described as no frills, utilitarian clothing that
combines quality, style and comfort worn by people who understand that clothing
is part of a lifestyle.The
clothing — which is targeted for the young, aggressive and hip market looking
for clothing to match their lifestyle — will initially include graphic t-shirts.
Officials
cite the motivation to communicate the DMX brand image as the reason behind launching
the lines.Clothing
images on the initial products will serve as a representation of DMX as a man
and artist as well as highlight the lyricist’s interests, which include cars,
music, life, his pitbulls and his journey and evolution in attaining a more profound
spiritual existence.Plans
are currently underway to feature stylish, tough, rugged wear for Hip-Hop, sports,
extreme sports, automobile, and racing enthusiasts.Consumers
can look for groupings of denims, leathers, camouflage, cotton, and knits for
men and women within the next couple of months.The
DMX Authentic and Earl Simmons Signature collections will be available to the
public on Friday (Feb. 9).The
launch is the latest achievement for DMX. However, the rapper (born Earl Simmons)
was recently arrested in Yonkers, NY for driving with a suspended drivers license.According
to reports, DMX was arrested Friday (Feb. 2) after authorities pulled the rapper
over for running a red light on Yonkers Avenue.DMX
is scheduled to appear in court on Feb. 14.