(AllHipHop News) On February 16, Rick Ross arrived in a rainy Atlanta, Georgia to make a major announcement. The head of Maybach Music Group revealed he is partnering with local businesswoman Dina Marto to launch the new platform Artists First.

[ALSO READ: Rick Ross Announces “Artists First” Partnership With Dina Marto & Talent Search For Next MMG Artist (VIDEO)]

Not only are Ross and Marto joining forces for their talent-based venture, the “War Ready” rapper and the former Island Def Jam executive are set to start an artist search for the next MMG star as well. Ross’ imprint is also setting up shop at Marto’s Twelve Studios, giving Maybach Music direct access to the buzzing ATL Hip Hop scene.

AllHipHop.com was on hand for the private event at Twelve. Rick Ross and Dina Marto sat down for an interview to discuss Artists First and Atlanta’s influence on the culture.