French Montana has an interesting theory on how streaming services such as Spotify have negatively influenced artists and the music industry at large.
During his recent appearance on Power 105.1 with DJ Clue’s radio show, Montana discussed his belief that Spotify’s yearly “Wrapped” streaming metrics reports have artists chasing false results.
In his initial comments, Montana explained how street principles apply to the situation at hand between artists and the record labels and streaming services.
“They really f###ed us up and brainwashed us because every year everybody start popping out with these Spotify numbers—everybody be like, ‘Yo look how much I did a year,’ you know what I’m saying?,” Montana started off. He added, “Those numbers when everybody put them up it’s almost like you hustling on the block you take the n###a that gave you the G-pack or gave you whatever work,right then you throw it up on your page like it’s yours right? Not knowing that like five percent of that is yours.”
As he continued, Montana remarked on his belief that the false precedent created by Spotify Wraped and other streaming metrics has convinced artists they’re a part of more lucrative systems than they actually are in reality.
“So they got all of us chasing that, and not even knowing that we just showing stacks that don’t even belong to us that belong to the label,” he said. “And we are brainwashed to do the biggest numbers it’s taken the love out of music. People are not making the music that they love more people chasing those numbers. And how you chase those numbers you go to Rap Life you go to RapCaviar you go to whatever it is this with the best song sound like I gotta make a song that sounds just like that. that’s why every time a number one hit everybody trying to make the beats just like this.”
As he concluded, Montana laid out his perspective of the current state of the music industry, which he believes is completely inauthentic and driven by the algorithm rather than originality.
“Nobody’s going to their own roots exist,” Montana said. “N###as ain’t standing on nothing—n###as ain’t standing on no style, wanna wake up and look like the next n###a. Let’s start there there’s nobody that’s really just pushing the envelope everybody’s brainwash from the numbers to the swag to everything.”
Watch the full interview above and check out the clip below.