(AllHipHop News) If people thought the criticism of the new Tidal streaming service was going to stop Jay Z from continuing to make major business moves, they were mistaken. The Brooklyn representative’s Life+Times platform is now set to team with Time, Inc for 40/40 Live.

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According to Market Watch, the new series will be hosted by WNBA point guard and Roc Nation Sports signee Skylar Diggins. The program covering sports and music will be filmed at Jay’s 40/40 Club in New York City.

The description for 40/40 Live reads:

JAY Z’s The 40/40 Club in Manhattan is the setting for this exciting new talk show. Produced in collaboration with JAY Z’s Life+Times and hosted by WNBA point guard Skylar Diggins, 40/40 Live blends the worlds of hip hop and sports celebrity to provide a fresh and unfiltered conversation around sports, fame, music and more. With the energy of this luxury sports bar as a backdrop and the rising talent of Skylar and her celebrity guests, 40/40 Live promises to be edgy, unpredictable and compelling.

Time is also adding several other projects to its video distribution network. The line-up includes the docu-series A Year In Space, the entertainment news focused The Bullseye, Essence magazine’s Black Girl Magic, and Sports Illustrated Films.