There is still a lot of mystery surrounding pgLang. Longtime Top Dawg Entertainment collaborators Kendrick Lamar and Dave Free are said to be behind the media company, but very few details about the brand are known at this time.
The official pgLang Instagram account did present some new information in recent days. According to the verified page, Free directed the 7 video series for famed American fashion house Calvin Klein.
The entire campaign has been published on YouTube. Mecca Allah, Baby Keem, Jordan Ozuna, Travis Bennett, Ryan Destiny, Keith Powers, Amber Wagner, Danielle Hawkins, Liliana Ruiz, Taija, Brent Faiyaz, Exavier, and Kassie Leeann are credited as performers for the promotional content.
Prior to the Calvin Klein collaboration, there was speculation that Lamar and Free’s pgLang was involved in the creation of The Weeknd’s “Blinding Lights [Remix]” lyric video featuring Rosalía. Lamar did discuss the “service company” as part of an interview he conducted with Baby Keem in 2020.
“It’s a good thing to have people who understand your creative language. I always go back to the language and that’s how we damn near made this company. You have to be able to share and experience the same language, or teach another language,” stated Lamar about pgLang.