R&B songstress
Keyshia Cole has been tapped to serve as the face of the new Akademiks Ladies
2006 Fall/Holiday advertising campaign.
Cole, who recently
wrapped up her national headlining tour, will promote and tout the new women’s
line in a series of print ads in the upcoming months.
The yearlong campaign
will be featured in a variety of publications including Vibe , Teen
Vogue, Essence and Latina.
"I’m really
excited about being apart of the new Akademiks campaign," Keyshia Cole
told AllHipHop.com. "Akademiks has been very supportive of my career and
I respect their vision and cutting edge creativity. They are definitely taking
it to the next level."
The new campaign
featuring Cole marks the first time that Akademiks has enlisted a celebrity
to help promote their products in an ad campaign.
"Keyshia Cole
projects a lifestyle that is in tune with our creative direction," said
Byron Kirkland, Akademiks’ director of marketing. "She represents the strong
young women of today; intelligent, confident, fashionable, sexy and vibrant.
Akademiks Ladies is creating a movement focusing on female empowerment…we
feel Keyshia Cole is that spark."
Cole scored platinum
success with the release of her 2005 debut album The Way It Is.
The Oakland, California-bred
singer can currently be heard on the theme song to Mission Impossible III
with Kanye West and Twista.
The new Akademiks
Ladies Fall 2006 collection is scheduled to hit stores in August.
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