Clothing
and magazine mogul Marc Ecko has teamed with Nissan of North America to modify
the design of the car giant’s two popular SUV’s, the Nissan Pathfinder and the
Nissan Armada. The
new partnership, dubbed "SHIFT_unltd," was forged to allow both brands
to expand their audience, yet retain their individuality. The
ecko unltd. Nissan Pathfinder will contain a modified grill, a custom black and
grey camouflage paint job, black leather 1960’s style seats, accent molding, a
wood grain steering wheel and other accessories.Ecko’s
Cut & Sew Nissan Armada comes with a cream Landau roof, whitewall tires, custom
hubs, an extra roomy glove box, metal gas and brake pedals, a wireless communication
system, roadster-style gauges and other custom features. “Side
by side, these two vehicles share a design heritage, yet each has its own distinct
character,” Ecko said. “My goal is to take that character to the next
level and to express the vehicles’ individuality through bold, original design
and superior execution.”Ecko
will also create limited co-branded jackets, T-shirts, leather key chains, woven
button-downs and other accessories that will be give away at events and sold online
at www.nissan.eckounltd.com. Proceeds
of the accessory sales will benefit Sweat Equity Enterprises, a nonprofit that
teaches youth professional design and technology skills, while working for leading
design companies. “Both
the Nissan Pathfinder and Nissan Armada are known for their power, style and energy,
which is also characteristic of Marc Ecko’s creative artistry and compelling
vision,” added Jan Thompson, vice president of marketing, NNA. “His
design will bring together two great brands that already have an established relationship
with street culture, making it a natural and ideal fit.”The
two Nissan SUV’s designed by Ecko will be unveiled at a special invite-only event
taking place in New York this Oct.