Sirius
Satellite Radio Inc., the digital satellite radio broadcaster,
today announced exclusive associations with internationally renowned
MC Lyte and Grandmaster Flash, each of whom will have an ongoing
presence on Sirius’ music and talk channels. Grandmaster Flash
currently serves as musical director for The Chris Rock Show,
and soon begins production on a feature film based on his own
life story. He also won The Source Pioneer Award for his contributions
to Hip-Hop culture.
“It’s ironic
to be using technology once again as a conduit to spread Hip-Hop
culture,” said Flash. “It was my love of technology, and specifically
electronic equipment, that got me into DJing over 20 years ago.
When I toured the Sirius studios and noticed the number of turntables
waiting to spin, I realized what Sirius Radio has to offer to
audiences nationwide. I knew then that I really wanted to be a
part of this.”
MC Lyte is
currently working on her newest album on Will Smith’s Overbrook/Interscope
label, and kicks off her European tour in early December in Frankfurt,
Germany. She will be featured in an upcoming, recurring role in
the WB Network’s “For Your Love.” “Sirius Satellite Radio is,
no doubt, the wave of the future. I’m very excited to play a part
in the making of radio history and look forward to creating new
and fresh ideas for the Sirius listening audience,” said Lyte.
“Hip-Hop and
rap music are the fastest growing musical genres in the US, and
Grandmaster Flash and MC Lyte are two of the categories’ most
respected, best known performers,” said Joe Capobianco, Sirius’
senior vice president for content. “These two talents further
our strategy of offering subscribers expert knowledge and unique
high-quality content that they cannot get anywhere else.” Sirius
recently announced the completion of its National Broadcast Studio
in New York City, one of the world’s most sophisticated digital
production and broadcasting facilities.