(AllHipHop News) While some observers question whether Tidal’s accounting for the number of streams for Kanye West’s The Life Of Pablo is accurate, the entertainment platform continues to make huge announcements about the project. Tidal initially declared TLOP was streamed 250 million times in the first 10 days, and now new numbers come close to doubling that total.

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The New York Times reports to have received data from Tidal that show songs from Kanye’s most recent musical effort have crossed the 400 million stream mark through Monday of this week. Those numbers are likely to increase rapidly in the coming days since Pablo is now available on other streaming services besides Tidal.

The Life Of Pablo is also available for purchase for the first time. In addition, the single “Famous” is being released to radio as well. Listeners should expect more changes, because Kanye has described TLOP as “a living breathing changing creative expression” where the production, mixes, and track list for the project evolve over time.

Tidal has attempted to separate itself in the highly competitive streaming marketplace by offering its users exclusive content. Besides Kanye’s The Life Of Pablo, the service also exclusively premiered music projects like Rihanna’s Anti, Lil Wayne’s Free Weezy Album, and Big Sean & Jhené Aiko’s Twenty88 as well as programs such as Money & Violence and Cipha Sounds’ The No Small Talk Comedy Series.