As we reported last month, former Loud Records
CEO (and currently CEO of SRC) Steve Rifkind
is launching what he calls a "mini-studio." While he has not released
detailed information about the entire scope of the project, one arm of the company
will be a hip-hop lifestyles channel.
The channel, which was created by Rifkind and
a new media company, Vertical Media Holdings, will focus on underground hip-hop
music and urban entertainment that cannot be found on other cable channels.
The channel is scheduled to launch in August.
Check your local cable provider for more details.