Translation
Consultation & Brand Imaging , a New York City-based brand marketing firm
headed by founder and Chief Creative Officer Steve Stoute, has aligned with General
Motors Corp. The
company will provide strategic counsel and marketing communications guidance for
Chevrolet and other GM vehicle brands in the U.S. on key projects as it helps
expand GM’s appeal to young, diverse, well-educated consumers living in key metropolitan
markets in the US, particularly coastal markets."The
power of Hip-Hop and the culture it harbors is breaking down walls in corporate
America daily," Stoute told AllHipHop.com. "I’m thankful that my company
is the market leader in marketing this culture and doing it in a authentic way."Translation
specializes in creating and implementing marketing concepts that establish connections
between Fortune 500 companies and celebrities from music, sports, entertainment
and fashion. "Our
goal is to help GM reach new consumers by increasing the relevance of its brands
in their lives, while simultaneously leveraging Translation’s entertainment and
sports assets to also build value with GM’s existing customers," Stoute added.
"We’re
very excited about involving Steve and his group in our marketing communications
efforts," said Mike Jackson, GM North America vice president, marketing and
advertising. "We believe Translation can help us continue to better differentiate
our brands and connect with the trend-setting youth market." Translation
has a proven track record in assisting major brands such as McDonald’s, Reebok,
Hewlett-Packard and others to better understand consumers and emerging trends."The
deal is the latest move for GM, which is in in the middle of a sweeping turnaround
effort after losing $10.6 billion in 2005.