Hip-Hop trio The Black Eyed Peas are set to host The Peapod Benefit Concert in South Africa, the first major event for the group’s non-profit organization The Peapod Foundation.
The concert will be held May 28 in South Africa’s Johannesburg Stadium at Ellis Park.
Local South African artists and dancers will also participate in the event, whose proceeds will be donated to local charities that have yet-to-be announced.
“Two years ago we played to commemorate 10 Years of Freedom in South Africa and I made a promise that we would return to give a free show for the people who may never have the chance to get down and celebrate with The Black Eyed Peas, in the true spirit of The Peapod,” said Peas
frontman will.i.am. “It is with great pride that we bring The Peapod to South Africa thanks to the generosity of fellow Peas Fergie, apl.de.ap,
and Taboo, and our band Bucky Jonson, along with Miller Genuine Draft.”
Organizers are bypassing traditional distribution methods to disburse tickets through a network of local newspapers throughout the region.
Tickets will also be available manually within local townships.
The Peas have teamed with Miller Genuine Draft to distribute a portion of the tickets via a text messaging campaign.
Fans in South Africa can text their name to 40410. Each SMS comes with a local charge, with proceeds benefiting the Peas’ Adopt-A-School program.
Tickets via SMS are available on a first-come first-served basis.
If successful, applicants will receive a reply with a reference number that can be redeemed at a local Computicket outlet.
Each reference number allots the applicant two tickets only.
No tickets are available at the venue on the day of the event. For more info visit the Peapod Foundation’s official Web site
(http://www.peapodfoundation.org).