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Rapper Jadakiss has

signed on to be spokesman for a new brand of cognac, Nyak (pronounced nigh-yak).

The liquor, which

spokespeople call "the first drink specifically for the hip hop generation,"

comes in a variety of sizes including a 50 ML cigar tube which was designed

by the CEO of the company, Patrick Charpentier.

Charpentier started

the company in 2002 and with Jadakiss as the spokesman, the company is aiming

for the urban market.

"They just

started a national campaign," a spokesperson told AllHipHop.com. "They

have a whole street team that’s gonna put up posters, t-shirts, all of that.

They are pushing it like it’s a hip-hop record. Barbershops, car washes and

any place that people will be listening to hip-hop."

In addition, an

exclusive Nyak mixtape featuring Jadakiss and the D-Block crew, along with a

tour is in the works.