jayz-2

Belvedere Ad Fuels Roc-A-Fella Break Up Rumors

Adding to the continuing debate as to whether the relationship is all but over between Roc-A-Fella Records co-owners Jay-Z and Damon Dash, is a new print ad by Belvedere Vodka.Along with several other ventures, the two are also co-owners of Armadale Vodka, which they had hoped to position as a major competitor against Belvedere.In a full-page print ad in the February 8, 2004 edition of The New York Times Magazine, Belvedere salutes Hova with a Polish toast.The ad features a bottle of the premium vodka wearing a Roc-A-Fella hat and chain.The figure stands draped in jewels next to a briefcase, toasting with a martini in one hand, and a cigar in the other.The side caption reads “NA ZDROWIE, JAY-Z,” which is a Polish toast, roughly translating to “Here’s to your health Jay-Z.”With the recent departure of Lyor Cohen and Kevin Liles from Def Jam to Warner Music Group, there has been wide speculation that Jay-Z would be seeking a label deal with WMG. As to the rationale, motive or message behind the ad is still unclear.

blog comments powered by Disqus