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Magic Johnson Honors Hip-Hop Leaders, Launching Apparel Line

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The Magic Johnson foundation, created by former NBA all star and Vice President of the Los Angeles Lakers Magic Johnson to uplift down trodden communities, will hold the 20th Annual “A Mid Summer Night’s Magic” in Los Angeles, California.

“A Mid Summer Night’s Magic”  will honor those who are making a difference in the lives of others as well as advancing the progress of minorities with the Scholar Awards Dinner.

This year’s honorees include Russell Simmons, P. Diddy, Quincy Jones, Tavis Smiley, Star Jones-Reynolds and Muhammad Ali.

“We are grateful to the business leaders who remain steadfast in accomplishing significant social objectives and advancing higher education.” Magic Johnson told AllHipHop.com in a statement. “Without them, our efforts would not be possible. These innovative, socially responsible people and corporations contribute to the well-being of society and seek to improve the quality of life for all people.”

The five day event, which will be held from July 13th – 18th, will offer live entertainment from artists such as Ludacris, Faith Evans and Brian McKnight, as well as showcase the skills of both athletes and entertainers in various charity celebrity games.

Artists slated to participate include Snoop, Ice Cube, Nate Dogg, Suga Shane Mosley, Duane Martin and many others.

In addition to his various business ventures including several Magic Johnson Theatres as well as a piece of the Starbucks franchise, Magic has recently announced the launching of his clothing and athletic apparel line called Magic32.

The line will feature both on court performance shoes as well as off court fashion athletic shoes. 

“The primary focus of Magic32 will be to combine fashion, quality and performance at affordable prices”, Magic stated “I really wanted to launch a line that everybody in the family could afford and still be hot for the kids”.

For more information or tickets to the events log on to http://www.magicjohnson.org.

The Magic32 apparel line will be in stores next Fall 05.

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