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Rap star 50 Cent continues to expand his business empire with a new deal to sell a new line of branded 50 Cent memorabilia.

According to The New York Post, the rapper has inked a multi-year deal with Steiner Sports in a deal that will cover concert worn-apparel, autograph signings, autographed photos, movie released products and other 50 Cent branded products.

A representative with Steiner told The Post that they would expand the 50 Cent brand into new territories throughout the world.

“He’s an authentic guy who gets the business portion of his career,” said Robert Vazquez, the director of talent procurement. “We have access to [in-flight magazine] SkyMall, to Neiman-Marcus and to corporate clients that might not be familiar with 50 Cent.”

Steiner Sports was founded in 1987. Famous sports clients include Sandy Koufax, Miguel Cotto, Lou Gehrig, Tony Hawk and numerous others.

In related news, 50 Cent and G-Unit recently performed to a sold-out crowd at the Coca-Cola Dome in Johannesburg, South Africa, met South African leader Nelson Mandela and toured the country’s platinum mines.