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Ludacris To Honor Safe Sex At “Live Large” Awards

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(AllHipHop News) Chart topping rapper Ludacris will host Trojan’s “Live Large” Awards tonight (June 18th) in Atlanta, Georgia. Ludacris, who was recently named spokesman for Trojan’s Magnum condom line, will be joined by Fonzworth Bentley, who will co-host the event, while DJ Kid Capri will provide the sounds. The “Live Large” Awards will honor celebrities, athletes, community activists and medical researchers who live responsibly and encourage their communities to practice safe sex. This year, Ludacris will honor Jermaine Dupri, Brian Michael Cox and  Atlanta City councilman Kwanza Hall.The “Live Large” Awards are a part of the Magnum Live Large Project, a marketing campaign created by The Celebrity Agency (TCA). “We really wanted to partner with people that could bring the brand’s initiative to a new progressive urban audience. We creatively merged the association between living large and living responsibly through relevant and innovative programming.”, stated Randy Montgomery, CEO of The Celebrity Agency.In place of a V.I.P. party, a V.R.P. (Very Responsible Persons) will follow the awards, complete with helicopter rides, rare gold and black champagne fountains and a “gold carpet.”The invitation-only “Live Large” Awards take place tonight at a private location.

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