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Nas Launches "12 Society" Lifestyle Website; Nick Cannon and Blake Griffin Also Involved


(AllHipHop News) With a little over a month left until Nas delivers his highly-anticipated tenth studio album, Life Is Good, the Queensbridge MC has teamed up with Nick Cannon and NBA stars Blake Griffin and Kevin Love for a new lifestyle website called “12 Society.”

“With 12 Society you don’t have to just listen to me talk about a certain sh*t,” Nas told MTV about the site that launched yesterday (June 12), “you’ll get that delivered to you.”

He continued, “To me the 12 Society thing is just people like myself and other people that are involved connecting with the people. Giving them some insight on our lifestyle and making the people a part of it.”

The subscription-based website charges members $39 a month, with benefits including monthly shipments of items valued over $125 to members.

“This is not about being a baller or nothing,” Nas said. “What you’re receiving is worth way more than what you’re paying for. This is for everybody; this is not for rich people. This is for everybody. It’s a cool thing.”

Check out 12 Society for yourself here.

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  • Nemesis_Enforcer

    Huh? Name one successful subscription-based website about nothing (or at least he didn’t describe anything in this story).  Even when you go to the website, it just talks about the fee and free stuff. OK. But no one charges to websites. Facebook? Free.  Twitter? Free.  Myspace? Free (R.I.P).  This.Is.50? Free. Jay’s website? Free.  Nas and the guys’ website? $39/month. Where they do that at?

    The website idea is cool but subscription-based?  

    Even still, good luck. Im waiting on that album.

    • It’s obvious they’re giving you actual products.

    • Is this like a charity or a pyramid scheme or something? Always sketchy when someone promises you will get way more than what you are paying for. How is this supposed to work? $40 a month get you “$125” worth of cheap made in Taiwan garbage or something? What’s the rub bub?

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  • Lord Saltsworth McGinty III

    The site looks like a bunch of nothing. I love Nas but I don’t know about this one. One of the items that the site said that you could receive is a basketball…..WTF? It reminds me of the candy sales in grade school where you sold hundreds of dollars worth of sh@t, only to get a prize worth 10 bucks.

  • brotha_man

    i’ll pass. why subscribe to receive things i don’t need. 

    • tab58064

      I agree.  This venture will fail unless they cater to a more upscale mid-20s to mid 30s crowd, because they are probably the only group who may like the thrill of receiving some unknown shit that has a retail value of 3 times the monthly subscription.  I just don’t see many people being willing to put up the money on the front-end to gain some shit that they have no clue what it will be each month. Why not simply get the products, bundle them, and then charge 1/3 of the retail price straight up/at the time of purchase each month instead of playing games?

  • brotha_man

    c’mon son! find another hustle to pay dat child support.

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  • i Fu$% with Nas but what in the HELL is this! This can’t be for-real. Are they gonna put the gifts on the web-site and we get to click and choose—man i don’t need no damn basketball and toy helicopter—com’on nas–i hope the investment was small. Damn.  

    • Lord Saltsworth McGinty III

       Exactly a f@cking Helicopter and basketball SMH.

  • Micheal Daston

    Yeah ppl on here are not the brightest…It actually is a good idea.. Especially when the holidays comes around

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  • Richie Martin

    It’s really unbelievable how stupid all of you are.

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