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(AllHipHop News) With a little over a month left until Nas delivers his highly-anticipated tenth studio album, Life Is Good, the Queensbridge MC has teamed up with Nick Cannon and NBA stars Blake Griffin and Kevin Love for a new lifestyle website called “12 Society.”

“With 12 Society you don’t have to just listen to me talk about a certain sh*t,” Nas told MTV about the site that launched yesterday (June 12), “you’ll get that delivered to you.”

He continued, “To me the 12 Society thing is just people like myself and other people that are involved connecting with the people. Giving them some insight on our lifestyle and making the people a part of it.”

The subscription-based website charges members $39 a month, with benefits including monthly shipments of items valued over $125 to members.

“This is not about being a baller or nothing,” Nas said. “What you’re receiving is worth way more than what you’re paying for. This is for everybody; this is not for rich people. This is for everybody. It’s a cool thing.”

Check out 12 Society for yourself here.