Road To Summer Jam

Pepsi & Hot 97 Team Up For ‘Road To Summer Jam’ Webseries

(AllHipHop News) Two of the biggest brands in the country are linking up this summer. Hip-Hop station Hot 97 and soft-drink giant Pepsi presents Road To Summer Jam. The 8 episode internet docu-series will follow Hot 97’s program director Ebro Darden, marketing director Donyshia Benjamin, and host of The Rush Hour DJ Enuff as they prepare to bring Summer Jam XX to MetLife Stadium on Sunday, June 2nd.

Summer Jam is one of the biggest Hip-Hop events of the year. The annual day long concert showcases some of the leading rap and R&B stars in the business. Road To Summer Jam will provide insight into the behind-the-scenes details that goes into putting on such an expansive project.

[ALSO READ: Joey Bada$$, Action Bronson, & More Announced As Part Of Hot 97’s Summer Jam 2013 Festival Village]

Pepsi Pulse, the company’s pop culture interactive dashboard, named Summer Jam the #1 music festival to see this summer ahead of Governors Ball, SASQUATCH!, and five other international events.

Pepsi has been partnering with several urban acts over the last several years. In 2008, Mariah Carey, Mary J. Blige, and Scott Storch created original ringtones for the “Cool Tones” promotion. Last year Nicki Minaj participated in the “Live For Now” global ad campaign which featured her single “Moment For Life”, and recently Beyoncé signed a reported $50 million deal with the company which includes her current “Mirrors” commercial.

[ALSO READ: Beyonce Debuts New Timbland-Produced Song “Grown Women” In Pepsi Ad]

Watch the trailer for Road To Summer Jam below.

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    […] (AllHipHop News) Two of the biggest brands in the country are linking up this summer. Hip-Hop station Hot 97 and soft-drink giant Pepsi presents Road To Summer Jam. The 8 episode internet docu-series will follow Hot 97′s program director Ebro Darden, marketing director Donyshia Benjamin, and host of The Rush Hour DJ Enuff as they prepare to bring Summer Jam XX to MetLife Stadium on Sunday, June 2nd. Summer Jam is one of the biggest Hip-Hop events of the year. The annual day long concert showcases some of the leading rap and R&B stars in the business. Road To Summer Jam will Source: AllHipHop   […]

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    […] Filed under: MOBILE, News Tagged: DJ Enuff, Donyshia Benjamin, Ebro, Hot 97, Pepsi, Road To Summer Jam, Summer Jam XX …read more […]

  • http://channelzerotv.netii.net/wordpress/?p=208 Pepsi & Hot 97 Team Up For ‘Road To Summer Jam’ Webseries | Channel Zero TV

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  • http://allhiphop.com/2013/05/01/hot-97-pepsi-present-the-road-to-summer-jam-episode-2-video/ HOT 97 & Pepsi Present: The Road To Summer Jam Episode 2 [VIDEO] | AllHipHop.com

    […] [ALSO CHECK OUT: Pepsi & Hot 97 Team Up For ‘Road To Summer Jam’ Webseries] […]

  • http://allhiphop.com/2013/05/08/hot-97-pepsi-present-the-road-to-summer-jam-episode-3-video/ HOT 97 & Pepsi Present: The Road To Summer Jam Episode 3 [VIDEO] | AllHipHop.com

    […] [ALSO CHECK OUT: Pepsi & Hot 97 Team Up For ‘Road To Summer Jam’ Webseries] […]

  • http://www.realtalkurban.com/2/hot-97-pepsi-present-the-road-to-summer-jam-episode-3-video/ HOT 97 & Pepsi Present: The Road To Summer Jam Episode 3 [VIDEO] | Real Talk Urban Magazine

    […] [ALSO CHECK OUT: Pepsi & Hot 97 Team Up For ‘Road To Summer Jam’ Webseries] […]

  • http://weourheroes.com/2013/05/08/hot-97-pepsi-present-the-road-to-summer-jam-episode-3-video/ HOT 97 & Pepsi Present: The Road To Summer Jam Episode 3 [VIDEO] | We.Our.Heroes

    […] [ALSO CHECK OUT: Pepsi & Hot 97 Team Up For ‘Road To Summer Jam’ Webseries] […]

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