(AllHipHop News) Who didn’t see this coming? Knowing how protective and controlling Kanye West is with his personal brand it comes as no surprise that the G.O.O.D. Music founder sent a cease-and-desist letter to the makers of the virtual currency Coinye West.
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According to the Wall Street Journal, lawyers for West sent the papers to seven anonymous coders responsible for the online money featuring the likeness of Ye. The people behind Coinye so far have refused to back down and are moving forward with their monetary plan. They have even transferred their website to a domain registered in India.
“We want to release this to the public before the man can try to crush it,” one of the coders texted to the WSJ. “They’ll still come after us, but that’s OK.”
Kanye’s attorney Brad Rose has demanded the coders stop using the name or any variation of it, hand over their website, and deactivate all social media sites featuring the tag Coinye. Rose says West also plans to “pursue all legal remedies against any business that accepts the purported Coinye West currency.”