(AllHipHop News) The future of how music will be distributed may be here now. The evidence of the dawning of a new era can be seen in the highly successful partnership between Jet Life rapper Curren$y and BitTorrent.
The New Orleans emcee’s The Drive In Theatre mixtape has crossed the 3 million download mark in just 2 weeks. While traditional mixtape distribution sites counted for 7% of those downloads, 93% came directly from BitTorrent.
“We’re yet to see the full impact of The Drive in Theater, but judging from the first two weeks and the amount of downloads we’re seeing everyday, I think this will have a huge impact on our Jet Life movement and the direction of mixtape culture as a whole,” said COO of Jet Life Recordings Mousa Hamdan, “I believe our formula has been, and will be, studied and mimicked by artists in the future.”
The Drive In Theatre was the fourth project released through the Jet Life BitTorrent Bundle. Curren$y’s first collaboration with the file-sharing site was 2013’s Red Eye. Fellow Jets also dropped their mixtapes via the bundle. Young Roddy’s Bales (with Curren$y) and Mary Gold’s Sex Hormone’d Druggie were added last year as well.
The concept BitTorrent refers to as “Mixtape 2.0 Culture” has not only impacted Jet Life’s music distribution. It has also increased ticket and merchandise sales for the label.
“We can use the Bundle to promote and drive our merchandise and ticketing initiatives in addition to releasing new music and other media,” said Jet Life’s Digital Marketing Strategist Austin Briggs. “To see fans lining up at the merch table, redeeming their coupons for free Jet Life lighters that they downloaded from our Bundle package – it’s amazing.”
Up next for Curren$y and the Jet Life roster is an event at this year’s SXSW. The entire crew will be performing at Red 7 on March 15th.
For more information about the show and to download The Drive in Theater visit Jet-Life.com.