(AllHipHop News) Roc Nation rhymer Vic Mensa partnered with UGG for a new fall campaign.
A curated selection of UGG for Men boots such as the Neumel, the Butte, the Roskoe, the Hannen TL, and the Harkley will be sold at Footaction.
“We are honored to partner with Vic Mensa to launch our relationship with lifestyle retailer, Footaction,” said Alice Hampton, Senior Director of Global PR for UGG. “Vic is an incredible creative talent who brings a unique perspective to our men’s range, which will be sold at Footaction this fall. We could not be more excited to welcome him, and Footaction, into the UGG family.”
Photos for the campaign were shot in Vic’s hometown of Chicago. Jake Osmun was the photographer for the shoot, and Zoe Costell served as the personal style consultant.
“I like where the UGG brand is going,” said Vic Mensa. “They’re open to trying new things and really pushing forward. When someone like me wears UGG, it’s kind of like repurposing the brand from its original concept, which was made for surfers. I think it’s dope that they’re taking new perspectives.”