Life does not get easier when you're designated the next “it girl” in the music industry.
Overnight, expectations catapult from just delivering a good album to redefining your genre’s musical landscape.
Fall short artistically or sales wise and you’re now overrated; a fraud created in a smoke-filled A&R room to deceive the public.
With that pressure, UK songstress Estelle crossed the pond to promote her sophomore offering,
The Shine.
Seeking to make a huge first impression, Estelle launched her set with the lead first single “Wait a Minute (Just a Touch).” Over the screamin’ Jay Hawkins sample, Estelle coolly demonstrated her emcee skills as the crowd mimicked the chorus.
Immediately following the song, Estelle lived up to her girl next door image by starting a night long dialogue with the audience.
She revealed proudly that this album and her debut were crafted from her own experiences.
She continued this motif by using personal hardships to introduce the triumphant “1980” and the somber “Crazy” off her debut
The 18th Day.