Lil Jon Directs Latest Video

Lil Jon & The East Side Boyz recently lensed

their video for "Play No Game," the second single from their fourth

album, Kings Of Crunk.

The video was shot on location in a residential

community of Miami, in an eight-bedroom house that was converted into a rush

party for the fictional "Omega East Side Fraternity."

Lil Jon, who sat in the directors chair for the

first time, co-directed the video with Rachel Watanabe-Batton.

"When I’m making beats I know what folks

want to nod their head and act crazy to," Lil Jon said. "As a director

I wanted to bring that Crunk energy to the TV and a frat house party was the

perfect fit."

The video features guest appearances from Fat

Joe and Trick Daddy. In the video, Fat Joe regulates a poker game surrounded

by Terror Squad members as well as a crew of women surrounding the poker table.

Trick Daddy is featured in the video playing

Twister with women.

The video is scheduled to debut on BET’s 106

& Park Wednesday (March 5).

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