Marvel Enterprises Launching Urban Clothing Line

Marvel Enterprises has inked a deal with AST

Sportswear and will produce an urban streetwear line of clothing that features

several characters from the Marvel Universe.

AST, which makes the Source Clothing and World

Wrestling Entertainment lines, will be released to specialty clothing boutiques

this month.

"Marvel is quite simply one of the premiere

entertainment brands available in the market today," Tim Rothwell, Marvel

President Worldwide Consumer Products Group said. "Our characters have

a 21st Century edge and hipness to them and nothing speaks louder to these same

values than hip-hop. This will also function on a truly symbiotic level where

we will work with AST in developing specifically tailored designs for the line

and crossovers in our comic books and various forms of music can be expected."

The collection will include denim, fleece, wovens,

varsity and full leather jackets and will feature a wide array of Marvel’s proprietary

characters such as Iron Man, The Punisher, Spider Man, The X-Men, Dr. Doom and

others.

"There is an evident connection between

the Hip-Hop community and the Marvel brand," said Larry Zimmer, AST President.

"We began to realize the immense connection through our conversations with

top creators in the Hip-Hop industry and many of our consumers who referenced

the Marvel mythos time and time again. By combining our popular urban apparel

line with the many Marvel characters we will bring these two cultures together

through a line of affordable, high-quality clothing."

A broad advertising and marketing campaign will

support the release of the clothing line this summer.

Related Stories