New York Rapper Tru Life Lands Deal With Roc La Familia

On Wednesday, Def

Jam president Shawn “Jay-Z” Carter added to his new Roc regime

with the signing of Tru Life, a rapper that has lurked in the underground for


The rapper was being pursued by Snoop Dogg, Sony, SRC/Universal and eventually

Roc La Familia/Def Jam, according to a press release issued by the rapper’s


Tru Life’s buzz grew exponentially after appearances on DJ Sickamore’s

“I Can Make You Famous” mixtape and a brief high profile performance

with Snoop at the Apollo Theater in Harlem this year.

While he’s gotten accolades recently, the Lower East Side rapper is arguably

best known for a high profile appearance on the “Beef” DVD, which

chronicled a now resolved feud with Mobb Deep.

Tru Life s now working on

“Better Late Than Never” with Green Lantern and Kay Slay mixtape

and he continues to get airplay with his 9th Wonder-produced anthem "The

New New York."

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