Lupe Fiasco Speaks on New Projects

Lupe Fiasco is

bringing more to the rap game than show-stealing cameos and great lyrics. The

23-year-old product of Chicago’s west side, whose debut album Food and Liquor

drops this spring on Atlantic Records, is also pushing street clothes, a radio

show and a record label.

Fiasco co-founded

the label, 1st and 15th, with a manager of his former group Da Pak after their

deal with Epic Records fell through.

Fiasco currently

serves as the label’s vice president. The rapper is also promoting his own apparel

through ventures with various companies, many of them based overseas.

"I’m real

heavy into street wear, got a lot of collaborations and stuff in Asia,"

said the former underground rapper, who admitted to working with companies in

Hong Kong, Singapore and London.

Stateside, Fiasco

recently completed a deal with Reebok for his own shoe. The devout Muslim and

jazz fan is collaborating with Mila Wang and Mike Jones for a campaign as well

as St. Alfred, a Chicago-based shop, and BGK.

Fiasco admits that

his side hustle has "took me to more places then Hip-Hop has." "I

got stuff in different exhibits around the world, so I just did five shows in

Southeast Asia with some of my shoes and some toys and some tape decks and stuff

like that."

When he’s not touring

overseas with his street wear, Fiasco can be found on the airwaves hosting FNF

Radio, a college radio show on 88.9 FM in Chicago, with his friend Bishop G.

The one-hour to hour-and-a-half show is broadcast live on Monday nights and

streamed online at Radio.IT.edu.

"It’s real

unprofessional, and we stick to that," Fiasco revealed, adding that the

show averages "five, six thousand listeners."

With the show’s

liberal atmosphere, Fiasco says anything can happen, from playing music to giving

away clothes to talking to fans and keeping them "abreast on what’s going

on."

Related Stories