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Jay Z Alleges Other Companies Are Conducting A “Smear Campaign” Against Tidal + Addresses Elitist Perception Of The Service

By: Yohance Kyles (@HUEYmixwitRILEY)Category: News

HOV RESPONDS TO NEGATIVE PUBLIC PERCEPTION SURROUNDING HIS NEW VENTURE

(AllHipHop News) The high-profile, artist-owned streaming platform known as Tidal re-launched just a month ago, but the service has already faced negative media reports about its slow start and criticism for its $20 hi-fi premium price.

Tidal has attracted new users thanks in part to its exclusive content such as new videos from Beyoncé and Rihanna and access to live streams of events like J. Cole’s upcoming concert and Throne Boxing’s “Ward vs Smith.” However, after ranking at #78 on Apple’s App Store two weeks ago, the Tidal application dropped out of the top 750 last week.

In an attempt to right the ship for his new venture, the company’s part owner/public face Jay Z sent out a series of tweets on Sunday addressing the public perception issues surrounding his new venture. The Hip Hop mogul even contends other companies have conducted a “smear campaign” against Tidal. He also lays out the platform’s support of independent artists.

[ALSO READ: Jay Z Is Calling Tidal Users To Personally Thank Them]

Read Jay Z’s tweets below.

Tidal is doing just fine. We have over 770,000 subs. We have been in business less than one month. We are here for the long haul. Please give us a chance to grow & get better.

There are many big companies that are spending millions on a smear campaign. We are not anti-anyone, we are pro-artist and fan. We made Tidal for fans. We have more than just music. We have video, exclusive concerts, tickets for events early, live sports!

Tidal is where artists can give their fans more without the middlemen. Indie artists who want to work directly with us keep 100% of their music. “If you don’t want the CEOs all in the videos.” Tidal pays 75% royalty rate to ALL artists, writers and producers – not just the founding members on stage.

Rich getting richer? Equity values… YouTube $390 billion. Apple $760 billion. Spotify $8 billion. Tidal $60 million. My cousin just moved to Nigeria to discover new talent. Tidal is a global company. We have Tidal X – it supports artists by giving them a platform to connect with their most loyal fans. Tidal is for all.

Our actions will speak louder than words. We made Tidal to bring people the best experiences… and to help artists give that to their fans over and over again… We are human (even Daft Punk ha). We aren’t perfect – but we are determined.

[ALSO READ: EXCLUSIVE: Senior Executive Vania Schlogel Discusses How Tidal Will Compete Against Other Streaming Platforms (VIDEO)]