(AllHipHop News) Part of Compton emcee Kendrick Lamar’s brand has been about uniting the separate gangs of his hometown. The Top Dawg Entertainment artist talks about the concept in his music, and Kendrick recently expanded that ideal to fashion.
On July 18, Reebok released the “Reebok Classic x Kendrick Lamar Ventilator.” The sneakers feature “Neutral” on the inside of each tongue. The back of each shoe is inscribed with “BLUE” on one foot and “RED” on the other.
TDE posted a video of Piru member “G Weed” and Crip member “Jigga” discussing how Kendrick’s message impacts young people.
“Music is real influential, and you got people like Kendrick that’s promoting unity,” said G Weed. “Everything starts with kids. That makes these kids wanna be cool with each other. No matter what neighborhood they grow up in.”
Weed and Jigga also got the chance to get an early preview of K. Dot’s Reebok Ventilators.
“This message is about a whole lot of peace and unity,” added Jigga on the rapper’s sneakers. “Kendrick is giving us a reason and understanding of why we should have unity.”
The limited edition “Reebok Classic x Kendrick Lamar Ventilators” are available on Reebok.com, Shiekh, Shoe Palace, Bait, DTLR and Shoe City for $125. Check out photos of the sneaks here.
Watch TDE’s “Kendrick Lamar – Reebok Ventilators” video below.