(AllHipHop News) Kevin Hart’s Hartbeat Digital is partnering with Lionsgate studio for a new video-on-demand service called Laugh Out Loud and a new social adventure mobile tablet game. Laugh Out Loud will be home for all of Hart’s new original series, including a hidden camera show where the comedian stars as an undercover Lyft driver.
“Lionsgate has always been a great partner of mine, and I’m more than excited to take our business and creative relationship to new levels,” said Hart. “I understand the direction in which the television business is headed, and I see this big new space toward which audiences are starting to gravitate. I believe that launching this venture together now puts us ahead of the pack.”
Laugh Out Loud will also showcase content curated by Hart. Viewers can expect to see shows featuring social media stars and up-and-coming comedians. Logan Paul, the most viewed content creator on Facebook (300 million video views last month) and Vine (nearly 4 billion loops), will have his own series on the platform.
The Hartbeat Digital/Liongate relationship will also join Hart with game developer Fifth Journey to create a social adventure mobile game starring and written in collaboration with Hart. Players become comedic rock stars with Hart as their mentor. They will embark on adventures that include touring the country, starring in movies, hosting award shows, and more.
“Kevin is one of the biggest stars in the world, and we’re proud to kick off our partnership with a new OTT platform as well as a mobile game, extending a collaboration that began with the film Kevin Hart: Let Me Explain,” stated Lionsgate CEO Jon Feltheimer. “He is an incredibly versatile talent who will bring his unique comedic voice to Laugh Out Loud’s entire spectrum of original content, and his ever-expanding global fan base gives both initiatives tremendous growth potential. Nobody understands how to continue extending Kevin’s brand better than Jeff Clanagan, and we’re pleased that he will lead the new platform’s growth.”