(AllHipHop News) Jay Z once went to Africa to give clean water to deprived individuals, now he’s back in the water business somewhat.
Today (July 28th), premium bottled water supplier NY02 was named the official water of Roc Nation. As a part of the agreement, NY02 will be provide water for all Roc Nation-affiliated tours, marketing campaigns with Roc Nation artists as well as being the featured, branded water at Jay Z’s 40/40 Club.
In a press release, NY02 President Elias Slubski stated their partnership with Roc Nation has the potential to “can thrust American premium bottled water onto a beverage marketing platform that is higher than New York’s Empire State Building”.
Get more information on NY02 at their official website.