(AllHipHop News) Amber Rose is looking to expand her growing entrepreneurial empire. The author of How To Be A Bad B*tch is jumping into the tech world. Rose partnered with Zoobe for the new 3D character “Muva” for use in social media and chat apps such as Whatsapp.

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“Muva loves connecting with her Rosebuds. I’m excited to see the wonderful things my fans will create with my 3-D character,” says Rose.

Rose will reveal her Zoobe character at an unveiling event during the SXSW festival on Sunday, March 13th in Austin, Texas. The free app is available on iTunes and Google Play.

“We are extremely proud to add Amber as our first Zoobe Star to our character cast. She has an enormous social media presence and is constantly challenging the ways in which celebrities remain in touch with their fans,” states Norbert Richard Meinike, Chief Marketing Officer at Zoobe. “Much like all of our characters, Amber does not shy away from having strong opinions, and we love colorful personalities! At the moment, there isn’t anyone else out there who we see as a more perfect Zoobe Star.”

Zoobe is the leading character voice-messaging app. The company was founded by filmmaker Lenard F. Krawinkel. It enables 3D animated characters to perform their user’s voice messages and then creates easy-to-share video clips. Since its launch in 2013, more than 200 million Zoobe video messages have been created worldwide.

“Now is your chance to have me come to life right in front of your eyes!” adds Rose. “My 3-D character is stepping into your life through your mobile device, all thanks to a new app called Zoobe.”