Rapper
Common has been tapped to participate in a new ad campaign from the retailing
chain the Gap.The
Chicago artist will join fellow celebrities Jeremy Piven, Mia Farrow, Aaron Eckhart
and Natasha Bedingfield for the store’s ‘T-Shirt Shop’ ad campaign. The
recently launched venture will focus on the Gap’s new line of T-shirt’s as the
company celebrates its heritage in self-expression and individuality.Black
and white print ads, shot by acclaimed photographers Inez van Lamsweerde and Vinoodh
Matadin, will feature celebrities wearing their favorite Gap T-shirt in a way
that expresses their individual style, personality and energy.A
message reading ‘long live individuality’ will be included with the campaign,
which also features images with corresponding taglines – such as your expression,
your spirit, your attitude – that capture the emotion of the shot."T-shirts
have become the ultimate vehicle for self-expression," acknowledged Gap marketing
vice president Kyle Andrew. "And while Gap has always been famous for great
Ts, our collection of T-shirts this fall is better than ever before."Other
stars participating in the campaign include Fall Out Boy member Pete Wentz, Eva
Herzigova, Lou Doillon, Paula Patton, Kristen Stewart, Brice Marden and Yvonne
Force. In
addition to the print ads, the campaign also includes portraits from renowned
artists that feature celebrities in their favorite Gap T-shirt. The
"T-shirt Shop" print campaign will run in the September issues of magazines,
including Vanity Fair, Elle, InStyle, Vogue and GQ.Gap
customers recently helped the company celebrate the launch of the new campaign
through special T-shirt customization events in select Gap stores in Los Angeles
and New York. Common
and Piven were on hand for the events, which were held at the Gap’s Hollywood
and Highland store in Los Angeles and the Lexington Street store in New York City.