Sean
"Diddy" Combs
new fragrance, Unforgivable, has been the number one selling fragrance for men
since hitting stores in February.
Reports said the fragrance has been racking up over $1 million a week in sales
and representative for Sean John Fragrances, a division of Estee Lauder, told
AllHipHop.com that Unforgivable exceeded sales projections by over 200%.
Combs
stirred controversy when ads featuring the mogul sitting on a bed with two women
were banned from various department stores around the United States because
of their suggestive nature.
"When
we set out to create this fragrance, I wanted to revolutionize this industry,"
Combs told AllHipHop.com. "Mission accomplished."