(AllHipHop News) Music streaming saw a 50.3% increase from 2016 to 2017, according to BuzzAngle Music data published by Variety. Some of Hip Hop’s biggest talents benefited from listeners’ 377 billion streams last year.
For the second year in a row, Drake was the most streamed artist of ’17. The OVO leader is the only act to cross the 6 billion streams mark in multiple years. His What A Time To Be Alive collaborator Future came in second with 4.2 billion streams.
Kendrick Lamar’s “Humble” racked up 555.2 million plays to be the most streamed song. Half of the top 1,000 streamed songs were from Hip Hop (40%) and R&B (10%).
Hip Hop was the #1 genre in song consumption by making up 20.9% of the market. Rock’s 22.2% led the total album consumption tally which was followed by Hip Hop with 17.5%.