Besides being a record label, Drake’s October’s Very Own has had its logo etched on some trendy garbs. OVO has had its own special edition of Air Jordans, varsity jackets, an OVO Fest collection and a special line for the 2014 Houston Appreciation Week. Drizzy has also had occasional pop-up shops to sell his OVO threads but now things are about to change. He took to Instagram over the weekend to reveal that he was ditching the pop-up shops to to open an official OVO store in his hometown of Toronto.
There’s no word on when the store will open its doors but there are hopes that it will be during this holiday season.