(AllHipHop News) The popular music drama Empire hit a low point on Wednesday night (November 25). According to The Hollywood Reporter, this week’s episode suffered the worst ratings so far in the series’ run.

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THR reports:

The Fox drama tumbled a steep 30 percent to a 3.1 rating among adults 18-49. That’s by far a night-of low for the top-rated broadcast series, which airs its fall finale next week. It’s a dramatic drop that the show hasn’t taken yet, but not altogether unique given TV viewers’ tendency [to] leave the tube before the holiday weekend (biggest bar night of the year!). And it is thus far unflappable in its DVR average.

The day before Thanksgiving is often referred to as one of “the busiest travel days of the year.” The high-traffic across the country could have played a role in the drop in same-day viewers for Empire.

The “Sinned Against” episode featured guest appearances by R&B star Alicia Keys and actress Vivica A. Fox. Empire still averaged a Wednesday night high of 9.1 million viewers. The previous viewership low for the Lee Daniels led show was the January 7 series premiere which brought in 9.9 million viewers.