Romeo Miller is following in the entrepreneurial footsteps of his father Percy “Master P.” Miller, as the 18-year-old rapper/actor recently purchased Rap Snacks Inc., a popular potato chip brand.
The younger Miller purchased the corporation for an undisclosed amount, acquiring the rights to the Rap Snacks line of potato chips, which are dubbed “The Official Snack of Hip Hop.”
Rap Snacks was first founded by James “Fly” Lindsey in 1994.
Each Rap Snack bag features a cartoon image and biography of a rapper who is endorsing the product.
Rap Snacks Inc., based in Greensboro, North Carolina, had a breakout year in 2006, selling over 3 million bags of chips featuring images of rappers like Murphy Lee, Mack 10, Stat Quo and Romeo’s father, Master P.
“I think it’s incredible,” Master P. told AllHipHop.com. “All my life I was looking to build a generation of wealth and to have your family understand that is great.”
Romeo also hopes to duplicate the legendary success of his father’s No Limit Records imprint by launching his own record company, Take A Stand Records and a clothing company, Gumbo Station.
Romeo’s own personalized flavor of Rap Snacks is “Bar-B-Quin With My Honey,” a honey barbecue flavor potato chip, while Atlanta rapper Yung Joc has a personlized line of flavored cheese curls.