Nick Cannon
has announced details of his involvement with clothing line PNB Nation after several
months of vague association with the brand. The
budding entrepreneur is an equal partner in the company, which was sold by the
original owners in 2002. He
also serves as the spokesperson and creative director, while the Gurman Twins
(Jon and Marvin Gurman) of American Dream Team Network will act as his partners.
The actor/rapper
will appear at the grand opening of PNB’s first flagship store in Los Angeles
at a black carpet affair on Oct. 10 to make the formal announcement.
"We wanted
to create an environment that welcomed our special members which showcases the
PNB lifestyle," Cannon said in a statement. "This store is truly an
extension of the brand and we plan to have a lot of fun with it."
The flagship
store is located on 7471 Melrose, and Cannon will hand out black VIP cards. The
cardholders will be given exclusive entry into events and offered the option to
purchase rare or limited edition PNB items. PNB
Nation’s initial run will feature a variety of items, including denim with "an
urban luxury feel…with old school Hip-Hop design influences." Denim prices
range from $250-$1,000. A
number of PNB designs will be available in limited quantities for the fall/winter
2006 season. Non-exclusive items will roll out in spring and summer.
Cannon recently
announced Nick Cannon Presents: Short Circuitz, a sketch comedy that has
been greenlighted for eight episodes in the first quarter of 2007. The
show was created and executive-produced by Cannon, who currently hosts the MTV
comedy improv show Wild ‘N Out.