Pirelli Tires Gets Down With Hip-Hop
Pirelli tires will tap into the power of the Hip-Hop culture, teaming with Russell Simmons’ Hip-Hop Summit Action Network as well as Sean "P. Diddy" Combs in a new marketing campaign. The company will launch an urban marketing initiative with the Hip-Hop Summit Action Network (HSAN) to promote social responsibility. In a statement, the company […]