Snoop Dogg and Master P hired attorney Ben Crump to pursue legal action against Walmart and Post Foods. Crump announced the rappers are suing the companies for “deceptive trade practices,” which allegedly undermined their Snoop Cereal brand.
“To expand their reach, Snoop Dogg and Master P approached major brands to engage in a partnership and promotion agreement to distribute Snoop Cereal with national retailers,” Crump said. “However, despite one company agreeing to the agreement, it allegedly sabotaged the success of Snoop Cereal by preventing it from reaching consumers through deceptive practices.”
Snoop Dogg and Master P’s Broadus Foods partnered with Post Foods, which agreed to distribute the duo’s Snoop Cereal brand in 2023. But Crump’s clients claimed Post Foods curtailed sales of the cereal.
“Post Foods allegedly used deceptive practices to sabotage the success of Snoop Cereal, such as intentionally holding boxes of Snoop Cereal in the stockrooms of Walmart stores, marked with ‘no location’ coding, preventing them from being placed on store shelves,” Crump wrote on X (formerly known as Twitter).
Snoop Dogg and Master P’s Broadus Foods created Snoop Cereal in 2022. The cereal was originally called Snoop Loopz before it was forced to rebrand. Last year, Master P explained why he teamed up with Snoop Dogg to launch the cereal in an interview with AllHipHop.
“When you talk about Snoop Cereal, this is bigger than just cereal,” Master P said. “I know a lot of people may ask, they want to talk about the ingredients, how it started. Me and Snoop believed in putting out brands that could feed our culture and feed our people. I grew up eating cereal … It’s all about adding diversity into the grocery stores … The brand is all about trying to tackle homelessness, give back to a community and a culture, and rebuild and put economic empowerment into our community.”
Snoop Dogg and Master P sought undisclosed damages in their lawsuit against Walmart and Post Foods.
Watch Master P’s latest interview with AllHipHop below.
