The RIAA felt that including music streaming was the next logical step in the continued evolution of Gold & Platinum Awards to reflect the changing marketplace of music consumption. The new Album Award formula is 1,500 on-demand audio and/or video song streams equals 10 track sales which equals 1 album sale. The RIAA’s Digital Single Award ratio has been updated from 100 on-demand streams equals 1 download to 150 on-demand streams equals 1 download. With the new update Kendrick Lamar’s ‘To Pimp A Butterfly’ was one of the albums to be certified platinum. TDE boss Anthony “Top Dawg” Tiffith a.k.a. Dangeroo Kipawaa wasn’t too excited about the change as he tweeted,
“No cheat codes 2 platinum… #TDE. We don’t stand behind this @RIAA bs. ole skool rules apply. 1 million albums sold is platinum. until we reach that #, save all the congrats.”
What are your thoughts? Should Anthony and TDE just get with the times?