14. Nurture Your Voice Because People Will Know It
“Rappers have to understand their voice and work with producers that work well with your voice. I think honestly, that’s super important. And then ask yourself, ‘Do know who you’re rapping to and know who you’re rapping for?’
“If you’re J. Cole, you got a fanbase that loves what you do. And at the same time, there will be those people that just don’t rock with J. Cole. There are people that rock with Ras Kass and Crooked I, but would not necessarily rock with Young Thug. Knowing who to market your music to if you’re a musician has to be a priority if you want to sell the most units possible. Figure out who is your core audience and focus on them.”