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Investigators are looking into the theory that Jam Master Jay’s murder was prompted by a feud between Murder Inc. and 50 Cent.

In the latest issue of Rolling Stone magazine, several label executives who asked to remain anonymous claim they were threatened

not to sign 50 Cent.

“It’s just like the drug business,” a source close to the investigation said. “They’re using fear and intimidation to keep competitors at bay.”

The magazine claims that 50 Cent had beef with McGriff, but said that Jam Master Jay warned him to stay away from McGriff.

Various theories have surfaced as to why 50 Cent has beef with McGriff. Some say that McGriff was responsible for the murder of 50′s mother, while others have McGriff as the man who set 50 up to be shot in May of 2000.

“We have so much in common, we can’t get along,” 50 said of McGriff. “He’s just not gonna like me, and I’m not gonna like him.”

“He’s not that special. Finances made him serious,” 50 told the magazine. “Without finances, I’ve seen him in situations where he was compromised, where he didn’t look so tough.”

The magazine’s sources said that McGriff is “being kept on ice,” jailed on unrelated weapons charges while federal agents build a larger case against him.

“I wouldn’t thumb my nose at these guys,” another source told the magazine. “Jam Master Jay may have made a mistake in thinking that he was such a prominent person that he was safe. He made a serious mistake. It cost him his life.”

Interestingly, Rolling Stone is a unit of Vivendi/Universal, the same company handles the distribution for Def Jam and Murder Inc.