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Rev Run To Head Up Phat Farm Athletics

run

Joseph "Reverend

Run" Simmons has been named President of Phat Farm Athletics after heading

up Phat Farm Footwear, a division of Phat Farm.

The division of

the company, which is owned by his brother Russell, raked in more that $170

million in sales of athletic gear in nine months under Run’s guidance.

"I go to the

office everyday and I never thought that I was the office type," Run told

AllHipHop.com. "When I got there, Russell had a sneaker company that had

about 10 sneakers out that weren’t doing anything. When I arrived, Jesus put

the sneakers on and the company is now worth a hundred million dollars in under

9 months."

Simmons said that

the success of the shoe was in part due to the extensive traveling that was

done promoting "economic justice" at his brother’s various Hip-Hop

Summits, which took place in Detroit, Philadelphia and Birmingham, Alabama.

In addition to

the Phat Classic The Replay and the Rev-1 sneaker lines that are available from

the company, Simmons said that a new sneaker will be introduced shortly, the

Run-Tek.

"This is all

really exciting when you think about it. I always tell Russell Jesus got his

sneakers on."

Simmons announced

his retirement from Run-DMC after the murder of Jam Master Jay in October of

2002.

"I used the

wisdom of Jesus to help cope with the death of Jam Master Jay," Run continued.

"I am truly saved and born again and I am very happy that I landed safely

on my feet."

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