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Jacob The Jeweler, long time provider of customized

jewels to the Hip-Hop community, is taking his company online, offering his collection

on the Internet.

http://www.jacobthejeweler.com launched yesterday with

a variety of earrings, rings, bracelet, accessories, customized diamond encrusted

dog-tags, as well as Kanye West’s line of Jesus pendants.

Jacob has designed jeweler for such celebrities

as Naomi Campbell, Wyclef, 50 Cent, Sharon & Ozzy Osbourne, Jennifer Lopez

and Sean "P. Diddy" Combs.

"The only Jewelry I wear in the whole wide

world is from my man Jacob the Jeweler," Diddy stated. "I’ve been

dealing with him all my life; me, Biggie, Jay, the whole crew. This is the man

(Jacob Arabo) who started it all, everybody is just followers."

After founding his company in 1981 and experiencing

moderate success, Jacob’s fortunes turned in the mid 1990′s when Faith Evans

stumbled upon his New York store seeking jewelry for an album cover.

She returned with her husband, the late Notorious

B.I.G., who became a loyal customer and recommended the jeweler’s creations

to numerous friends in the entertainment business.