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Brothers J Prince

Jr. and JS Prince Jr. have formed a new record label with the help of their father,

Rap-A-Lot Records CEO J Prince.

The two sons founded

Southern Empire, along with their cousin and business partner Young Gun, and

plan to incorporate different genres of music, in addition to rap.

"We plan

on expanding into every market and every genre of music," J Prince Jr.

told AllHipHop.com. "That includes rock and roll, pop, and whatever else

we may take."

The brothers need

not look far to find a blueprint for success. Their father has been a fixture

in Hip-Hop since he founded Rap-A-Lot in the mid-80s.

The Houston-based

label’s roster includes prominent artists such as the Geto Boys, Scarface, Devin

the Dude, Bun B and Yukmouth.

In addition to

his musical pursuits, J Prince has penetrated the sports market by handling

the boxing careers of Roy Jones Jr., Floyd Mayweather, Clarence "Bones"

Adams and Ronald "Winky" Wright via his company, Prince Boxing Enterprise.

J Prince Jr. and

JS Prince Jr. are combining what they’ve learned from their father as they work

with him to launch the new label.

The brothers are

currently working with new artists and hope to release new music soon.