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Atlanta producer/rapper Lil’ Jon has launched a new wine business, The Associated Press reports. The self-proclaimed King of Crunk has launched Little Jonathan Winery. “I’m not no drink wine every day kind of dude,” the rapper told the AP. “Don’t ask me no questions…I just like the taste….this is not no ghetto Boone’s Farm; this is some real wine.” Lil Jon’s latest album Crunk Rock is currently on ice as TVT Records, which recently filed for bankruptcy protection, reorganizes its business.