jay-z-rocawear

Jay-Z Comes to the Aid of Struggling Rocawear Company Via New Ad Campaign


(AllHipHop News) Jay-Z’s hold on music may be secure, but the Rocawear clothing brand the rap mogul aligned with over the years is on shaky ground.

Rocawear is faltering so much so that Jay-Z is taking the bull by the horns and leading the effort to put the brand back on top with its first-ever television commercial.

The Anthony Mandler-directed black and white clips, titled From “Marcy to Madison Square,” will chronicle Jay-Z’s rise from selling CDs from his car in the Marcy Projects of Bedford-Stuyvesant, Brooklyn to headlining Madison Square Garden with Kanye West on the “Watch The Throne” tour in November 2011.

The Rocawear commercial arrives amid troubling times for the apparel line, which experienced a global sales dip of $500 million. As a result, “Roc Apparel Group LLC laid off 28 of its 56 employees at its Manhattan headquarters,” Women’s Wear Daily reported.

Speaking with the publication, Iconix Brand Group president and chief executive officer Neil Cole revealed that things are looking up for Rocawear, despite a “rocky winter.” Iconix bought Rocawear for $204 million in 2007.

This winter has been especially hard for Rocawear. In November, the company came under scrutiny for allegedly selling “Occupy All Streets” T-shirts without giving any of the profits to the Occupy Wall Street movement which inspired the clothing. In addition, rumors swirled that Jay-Z was about to leave Rocawear. As it stands now, sales of Rocawear’s men’s clothing account for just over 15 percent of their overall intake.

Talk of Jay-Z’s departure has since been silenced. The entertainer is committed to staying on with Rocawear until 2014, after renewing his contract for another three years. While the rap star has a lot on his plate, Cole maintains that Jay-Z is still in control and doing his part to ensure that Rocawear continues to thrive.

“Of course, he’s a busy guy between his tour and his new baby and his music,” the executive said. “Are there times when he’s not on tour and not in the studio where we get more time with him? Yes. And are there times when we have to work via e-mail and through other channels? Yes. But we are lucky enough to get a lot of his time and caring.”

In addition to the new commercial, Rocawear plans to rebound by focusing on children’s and international sales, which have proven to be more successful. The Jay-Z-featured Rocawear ad is set to hit the small screen this spring and air on MTV, BET, and TNT during NBA basketball games and online.

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  • People This man is evil, don’t buy his music, his clothes

    Go on you tube now Ex Ministries the truth behind hip hop, where we expose how the devil uses people like Jay z to control our young children

    Ex-Ministries.Com

    Ex Ministries the truth behind Hip Hop on you-tube

    • Checking out : ” The Truth Behind Hip Hop ” – Ex Ministries
      Good look on the info!

      • ItGoesDownINtheDM

        the truth behind hip hop IS dudes is just trying to get money no matter the cost … keep in mind this is a guy who sold drugs to get $$$$$ … if that person has the guts & gull to sell death why would they hesitate to sale music and clothing that may or may not promote a good message to and for its buyers … thier goal is $$$$$$ if it makes $$$$$ then it makes sense … now thats the truth ruth …. 😉 ….. in my opinion the illuminati = pursuit of money 😉

  • griffin45

    Jay Z & Beyonce are becoming old new in the Real world,Both need to sit down somewhere and raise the children meaning the som Jay Z treats like a bad Disease.

  • AlbertoRipRon

    On the real Jigga…I fucked wit your brand in the beginning…when it was pure hip hop.  Now?  Your brand got freemason codes in your clothes.  C’mon son, what I look like rocking the one eye, the compass, and 33s on me when Alberto is the revolutionist, not the conformist.  You and Shaq-the rest of you brothers can mess with that stuff but I won’t.  I don’t roll with the mason agenda.  Period.

    • bigfoot2011

      U a real faggot.  U gotta be a dumb ass nigga that got a hold of youtube or a book that makes u feel like u up on some codes that the rest of us ain’t up on.  Damn u stupid

      • he clearly uses the symbols tho… cant fight that

      • AlbertoRipRon

        A real faggot b? C’mon you html gangsta, shut yo duck suckas for real yo.  I can’t help it that your 3rd grade level reading special ass can’t read the symbols.  I can’t help it you are clearly one of those clown dudes who bounce when others bounce.  Yous a weak dude b.  But go ahead and live the way you live b.  A monkey like you will be extinct running across a dude like me.

      • bigfoot2011

        I can guarantee u that i’m much more educated, younger and make way more money than u.  Ur rather the follower.  Ur one of those guys who thinks u’ve discovered a secret and everyone else is too ignorant to recognize it.  The ILluminati was formed in Italy on May 1.  There is no evidence that it still exists.  If it does, u wouldn’t know the members.  Why the hell would they induct a guy like Jay Z whose influence is with kids from age 14-30?  Just because some white guy wrote a book about it, doesn’t make it true.  Whenever a black man becomes successful, u detractors start screaming ILLuminati.  They must have written hard knock life and Big pimpin for Jay Z right?

      • AlbertoRipRon

        Now you double replying to try find a weakness in the armor b? Try harder. Did I say illuminati b?  I said freemasons b.  Like I said, you at the 3rd grade reading level b.  Again, I said freemasons.  If you knew a freemason, like I know several, you would know the signs.  You see, a faggot tries to prove to you what you can’t see, but I’m not one b.  I can’t tell a fish about dry land until it’s gasping for air when he gets ensnared by the fish hook.  That’s real.  Let that sizzle on them non used brain cells b. Money?  Who said anything bout money b?  I like dudes who got money like you b, you got nothing on you muscle or metal, that would stop me from taking that off you b. Thats my word.  I’m tired of dudes like you.  Talk like you built like steel but the heart is softer than egyptian cotton sheets.  But you know b, I expect that from a clone like you.  All you clones talk the same. Just loud, no action. You disrespect then you want me to answer your question? LOL, What?  Huh?  You tight jean wearing, black boy dressed like a white boy looking fag…I’ll mop you, like ya name is bigfootswiffer b.  But it is what it is.  But I don’t do this internet G back and forth crap…be ready to go in ya mouth for real.  I’m done.

      • bigfoot2011

        I live by a Masonic Lodge.  What evidence do u have that Jay Z is a Mason.  Answer that question.  Whenever a Black man gets successful, U broke niggaz always want to attribute it to ILLuminati or Masons.  Maybe he’s succesful because he wrote good songs and has a sharp business acumen.  Cornball

      • rep87

        what evidence do you have that jay z is not a freemason? whats up with them devil symbols tho he and his wife wear, theres no envy over his wealth thats a waste of time. and you living next door to some masonic lodge doesnt make you authortairan on the subject / theres alodge in every city

      • bigfoot2011

        Give me one evidence of the ILLuminati today and also evidence of a celebrity being a member.  U have none.  Ur just following the ILLuminati trend.  Get ur own brain.  Idiot

  • rep87

    Drop them prices jay z  and watch them sales return in bad economy and drop them satantic shit on the real bro everybody not ignorant to what the shit mean

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  • TheBoxcarHobo

    Personally I couldn’t care less if this dude is a devil worshipper/illuminati or whatever, but I know that he has heard by now that this is what people are saying about him. So by putting all those symbols on the clothes, what message is he trying to convey? 

    • AlbertoRipRon

       Simple b, someone who reps the blue set shouldn’t be rocking red clothes b.  Just as simple as that.  Nothing more or less.  I don’t rep freemasonry.  I just don’t roll with their beliefs b. If you roll with the click or know the signs, you see what’s up.  It’s no different than when my mans gives the bird call up the block, I know what it is before I see it b.  All this heavy messaging-I’m not talking about that b.  Like I said, if you don’t roll with a set, you shouldn’t be rocking their colors…thats how I roll.

      • bigfoot2011

        My secretary’s husband is a Mason and he ain’t nobody.  There are lots of secret societies.  Even the M.O.B  was a secret society.  Don’t go around calling people Masons with no evidence.  Ur so Lame.  

      • AlbertoRipRon

        Lol, yo why is the unknowing homo following me around b?  Crazy part is, this dude logged on more than once to peep my response yo.  Too many weird dudes walking around here b.

      • bigfoot2011

        I’m exposing cornballs like u who make up meanings for symbols on shirts.  If i was Jay, and I’m hearing all this Mason talk, I’d put some meaningless symbols on my shirts too for controversy.  Aren’t these groups supposed to be secret societies?  It’s not much of a secret anymore if he’s showing u the symbols and u know he’s a member.  U to Lame Alberto.  Go read a real book and leave the Mason shit alone

  • Reblogged this on Amakipkip.

  • Tony G.

    I get soooo tired of coming to this site and seeing people’s comments on Jay and his personal life…its as simple as this..if u dont KNOW the man…stop worrying about what he does…if u like his clothes, buy it..if u like his music, buy it..if u don’t then dont…but save all the speculation on stuff u know nothing about….or stuff that doesnt have to do with u

  • R_REAL_TALK

    ITS A WRAP FOR THAT CLOTHS LINE, ANT NOBODY WEARING THIS SS?HIT JUST LIKE SEAN JOHN WHY WOULD ANYBODY WANT TO WEAR A RAPPERS APPEAL ,THEIR NOT DESIGNERS THEY JUST PUTTING THEIR NAMES ON SOMEBODY ELSE WORK , AND BESIDES YOU GOT TO BE LAME TO BUY THE ALBUM , THE CLOTHS , THE COLOGNE,
    THE DRINKS, I MEAN EVERYTHING THEY PUT OUT ,MAKEN THEM RICHER WHILE YOU GET BROKER GIVEN THEM YOUR MONEY IDIOTS , SOMEBODY YOU WILL NEVER MET IN LIFE,?????

    P.S TO HO EVER WAS DOING THIS DONT GET MAD U NO I DONT LIE STOP FOLLOWING THESE RAPPERS BUYING THEY BB?ULLSS?HIT, IF THEY PUT OUT A AIR MACHINE YALL GONNA BUY THAT THINKING YOU BREATHING BETTER THAN EVERYBODY IDOITS????

    *•.¸ *•.¸ *•.¸ ¸.•* ¸.•* ¸.•*

    REAL REAL REAL REAL
    REAL REAL REAL REAL
    TALK TALK TALK TALK

    .•* ¸.•* ¸.•* *•.¸ *•.¸ *•

  • mike malarkey

    whos wearing rocawear anymore? wtf?

    • armylove0221

      I stamp that shit I haven’t seen anyone wearing rocawear in a long ass time but if they do they’re damn sure gonna get laughed out